THIS IS US

Would you like to find out more about Digital Butlers GmbH? Find out who we are and what drives us here.


The Digital Butlers GmbH
innovative & powerful

Digital Butlers GmbH is one of the leading providers when it comes to innovative and automated solutions for Amazon Advertising. Every day we help agencies, vendors and sellers take their advertising to the next level.

Our team consists of industry experts who have extensive specialist knowledge and excellent contacts in the field of Amazon Advertising. This ensures that we always have our finger on the pulse and can further expand our innovative edge. Our technology team is characterized by many years of expertise in the field of automation technology and big data management. Before we do things twice, we automate them.

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Our history

2022

2023

We found Digital Butlers GmbH. We launch our website and announce the official start in our network. We make our solution available to well-known agencies and are constantly developing the tool further. We are proud to announce that we can also provide the PPC Butler to sellers and vendors. Our network recommends PPC-Butler to others and many new partnerships are formed, of which we are immensely proud. We are overwhelmed by all the support from the scene. The first groups form and exchange their workflow with each other.

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2017

2023

2017

We set up the first campaigns for our own seller account and gain initial experience in advertising on Amazon.

2018

2017

2018

We are developing more and more expertise in this area and occasionally help other sellers to optimize their campaigns. We are actively on the lookout for every little “hack” in the advertising sector and also research advertising tools on the market.

2019

2018

2019

We test various tools. Unfortunately, the results achieved do not meet our expectations. Tool providers make their tools available to us free of charge and in return benefit from our reporting work (software tests). We control the advertising manually again. The campaigns are slowly getting out of hand and we urgently need a solution…

2020

2019

2020

We are starting to develop our own Excel-based software. We are temporarily outsourcing our campaigns to agencies. The Excel basis is making great strides and we have partial automation with very good control options.

2021

2020

2021

We make our solution available to our network free of charge. Our Excel solution is slowly reaching its limits due to the large number of line entries. We update the whole thing to the Excel 64-bit version. Time to move the project to a cloud environment.

2022

2021

2022

The project is given the name PPC Butler. Thanks to the computing power of the cloud, we can now have the PPC Butler handle even very performance-intensive processes. We take over the campaign management for some people in our network and manage them from now on. We are building several bestsellers for ourselves and our network. Word of our solution is gradually getting around.

2023

Our passion

Our thoughts and actions are guided by our fascination with marketing. We love understanding the ever-changing world of online marketing and helping our partners thrive in this landscape. Our daily focus is on developing innovative approaches to ensure that they achieve the best possible results and are always one step ahead of the market.

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Our promise to you

We are proud to offer a service that is based on very close cooperation. We always listen to our partners’ needs and actively look for solutions to help them exceed their targets. We firmly believe that the key to success is maximum focus and task sharing. Therefore, as part of the whole, we are committed to ensuring that each partner derives the maximum benefit from our collaboration.


FAQ

Various communication channels are available to our customers. To name a few: Email, Whatsapp, Google chats, LinkedIn and Signal. Video calls are also available via Google Meets, Zoom and Microsoft Teams.

You can cancel PPC-Butler on a monthly basis. We don’t believe in contract periods. Our philosophy is very simple – if a customer cancels, our offer was not good enough.

In short, for us there is no such thing as the “perfect algorithm”, because markets change from time to time. Back then, we didn’t even know social media and now almost everyone uses it. For us, relying on a ready-made algorithm is like driving a car without a steering wheel. You will arrive, the only question is where. Would you blindly hand someone 100 euros if they promised to come back in an hour with 200 euros without informing you of their approach? We want to have things in our own hands. That’s why we are not fans of one-click solutions. Nevertheless, one-click solutions also have their advantages. Campaigns can usually be controlled with just a few clicks and this can be a solution, especially for people who do not want to delve into the topic of advertising on Amazon.

The PPC Butler does not have a fixed algorithm, as this goes against our understanding of marketing.

For us, marketing is a question of strategy. Am I chasing the best-selling batch or do I want to be particularly profitable? Some companies want to be particularly profitable with their advertising, while others pursue the goal of maximum sales with break-even acos. Larger companies sometimes deliberately run unprofitable campaigns in order to secure as much market share as possible and increase their brand awareness.

We also believe that the product itself should have a place in the marketing strategy. Let’s take the example of a vase. Here you do not have to occupy the top positions with your advertising, as there is a greater “scroll depth” in such categories. This means that customers first browse through various offers and look at the different materials and designs of a vase before making their purchase decision. The shortlisted vases are first placed in the customer’s shopping cart, after which the purchase is made. Imagine, on the other hand, a bicycle lock, where the customer generally looks at the price and the ratings. The product selection usually takes place on the first page in the upper half. As you can see, the campaign setup and the control of the bids depends on the individual strategy on the one hand and on the product itself on the other.

Unfortunately, we cannot tell you whether machine learning algorithms are the future. However, we are seeing more and more companies turning their backs on this approach, as it is usually associated with very high costs. It remains uncertain when this approach will pay off and when profitability will be achieved. In machine learning (data-driven control), the aim is usually to calculate the probability of purchase. In our opinion, the problem here lies in the detail. Assumptions are made and a status quo is considered. As we understand it, however, there is no status quo on the Amazon marketplace, as the search results pages are constantly changing. For the second time, you are visible in the search results together with competitor B, C and D. Another time, however, with B, F and G. Testing all these combinations requires a lot of capital, as a valid database must also be created in order to be able to make data-based decisions.

As mentioned at the beginning, we are not fans of ready-made algorithms, as we like to know what is going on in our marketing. No matter what great-sounding buzzwords are used, please always bear in mind that there is an algorithm behind it that comes from someone else’s head.

As we receive a lot of questions on this topic, we would like to answer some of our customers’ questions here.

“How quickly do algorithms react to innovations, such as the future display of offsite ads on Pinterest?”

We assume that every company with a ready-made algorithm will make every effort to take these circumstances into account in the program flow as quickly as possible and react accordingly.

“Does a learning algorithm also use the data I have purchased and the insights gained from it for the next user? This would have given me a direct advantage, but I had to pay for this data.”

As we unfortunately have no information on this, we cannot answer this question with either yes or no and therefore hope for your understanding. However, we would also like to take this opportunity to point out that everything has its pros and cons. You have to decide for yourself which path is right for you.

…why should I choose an agency that uses PPC Butler? Then I can use the PPC butler myself and pay a lower price.

Please note that the PPC Butler is a professional software solution in the B2B sector. There is no system-side button that promises an Acos of X%. Every user and every agency will achieve a different result. Our recommendation is therefore to use an agency if you do not have sufficient knowledge of advertising yourself. The PPC Butler is rather a tool for professional users to surpass their previous performance. Therefore, please see this as a seal of quality for your agency, as it allows you to continuously optimize your campaigns. The PPC Butler can be used to map processes that would be cost-prohibitive if they were optimized manually. Most of our partners are also happy to show you the software so that you as a customer can gain a better understanding of how the software is used. It is best to find out during the initial consultation whether the agency of your choice uses PPC Butler. We are also happy to answer any questions you may have about PPC Butler.



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