{"id":1993,"date":"2024-02-23T11:46:34","date_gmt":"2024-02-23T10:46:34","guid":{"rendered":"https:\/\/ppc-butler.com\/?page_id=1993"},"modified":"2024-11-27T11:19:59","modified_gmt":"2024-11-27T10:19:59","slug":"manuals","status":"publish","type":"page","link":"https:\/\/ppc-butler.com\/en\/manuals\/","title":{"rendered":"Manuals"},"content":{"rendered":"\t<section class=\"section\" id=\"section_607183811\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-708141911\">\n\n\t<div id=\"col-685783062\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1584995555\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1584995555 {\n  padding-top: 60px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"container section-title-container\" style=\"margin-bottom:-70px;\"><h1 class=\"section-title section-title-center\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(255, 255, 255);\">Manuals<\/span><b><\/b><\/h1><\/div>\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"background-color:rgb(255, 255, 255);\"><\/div><\/div>\n\t<div id=\"gap-663863096\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-663863096 {\n  padding-top: 60px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"manual-menu\" style=\"background-color: #160B37; text-align: center; padding: 10px 0; position: sticky; top: 0;\">\n<ul style=\"list-style: none; margin: 0; padding: 0; text-align: left;\">\n<li style=\"display: inline; margin-right: 20px;\">\n            <a href=\"#first-steps\" style=\"text-decoration: none; color: #fff;\">1. First steps<\/a>\n        <\/li>\n<li style=\"display: inline; margin-right: 20px;\">\n            <a href=\"#automation-target\" style=\"text-decoration: none; color: #fff;\">2. Target control<\/a>\n        <\/li>\n<li style=\"display: inline; margin-right: 20px;\">\n            <a href=\"#bidding-budget\" style=\"text-decoration: none; color: #fff;\">3. Budget control<\/a>\n        <\/li>\n<li style=\"display: inline; margin-right: 20px;\">\n            <a href=\"#schedule\" style=\"text-decoration: none; color: #fff;\">4. Schedules<\/a>\n        <\/li>\n<li style=\"display: inline; margin-right: 20px;\">\n            <a href=\"#kw-harvesting\" style=\"text-decoration: none; color: #fff;\">5. KW-Harvesting<\/a>\n        <\/li>\n<li style=\"display: inline; margin-right: 20px;\">\n            <a href=\"#best-practices\" style=\"text-decoration: none; color: #fff;\">6. Best Practices<\/a>\n        <\/li>\n<li style=\"display: inline; margin-right: 20px;\">\n            <a href=\"#newsletter\" style=\"text-decoration: none; color: #fff;\">7. News<\/a>\n        <\/li>\n<\/ul>\n<\/div>\n\n\n<p><span id=\"first-steps\"><\/span><br \/>\n\n<h3 class=\"accordion_title\">1. First steps<\/h3><div class=\"accordion change-log\">\n\t<div id=\"accordion-3159898628\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3159898628-label\" class=\"accordion-title plain\" href=\"#accordion-item-create-account\" aria-expanded=\"false\" aria-controls=\"accordion-3159898628-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Create account<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3159898628-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3159898628-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1269477423\">\n\n\t<div id=\"col-825378187\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-278766344\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/How_do_I_create_an_account_for_the_PPC-Butler__P2Zva9zRSVGtRxPIuivVCQ?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1089769439\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3652624351\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3652624351-label\" class=\"accordion-title plain\" href=\"#accordion-item-connect-seller-central-with-ppc-butler\" aria-expanded=\"false\" aria-controls=\"accordion-3652624351-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Connect Seller Central with PPC Butler<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3652624351-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3652624351-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-661082608\">\n\n\t<div id=\"col-649373941\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1877688615\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Connect_advertising_accounts_with_the_PPC-Butler__x9LCaisXTIerJXdTwi2p1w?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-18153972\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3130926457\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3130926457-label\" class=\"accordion-title plain\" href=\"#accordion-item-create-&#038;-manage-user-profiles\" aria-expanded=\"false\" aria-controls=\"accordion-3130926457-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Create & manage user profiles<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3130926457-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3130926457-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-210499468\">\n\n\t<div id=\"col-62289975\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-320895590\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Create_a_user_and_assign_advertising_accounts_and_marketplaces_to_them__zWWiADVfRTqTeQKFu5r6pA?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1023262939\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4105487902\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4105487902-label\" class=\"accordion-title plain\" href=\"#accordion-item-connect-accounts-to-interface-&#038;-define-settings\" aria-expanded=\"false\" aria-controls=\"accordion-4105487902-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Connect accounts to interface & define settings<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4105487902-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4105487902-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1544201999\">\n\n\t<div id=\"col-1341352529\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1637308555\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Activate_the_advertising_accounts_interface_and_make_specific_settings__xkkQvLRpRKiJeHoBSAEkjQ?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-268351736\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-157396745\" class=\"accordion-item\">\n\t\t<a id=\"accordion-157396745-label\" class=\"accordion-title plain\" href=\"#accordion-item-get-performance-data-(now)\" aria-expanded=\"false\" aria-controls=\"accordion-157396745-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Get performance data (NOW)<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-157396745-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-157396745-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-723000718\">\n\n\t<div id=\"col-1445110960\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1908056211\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Catch_current_performance_data_manually__3Z32raF4RoWBsE2oXCCAnQ?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-518050372\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\n<p><span id=\"automation-target\"><\/span><br \/>\n\n<h3 class=\"accordion_title\">2. Create automations at target level<\/h3><div class=\"accordion change-log\">\n\t<div id=\"accordion-1555657387\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1555657387-label\" class=\"accordion-title plain\" href=\"#accordion-item-create-rule-sets-and-rules-for-targets\" aria-expanded=\"false\" aria-controls=\"accordion-1555657387-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Create rule sets and rules for targets<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1555657387-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1555657387-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-2072425841\">\n\n\t<div id=\"col-597815068\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2028915709\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/How_do_I_create_a_rule_set_and_a_target-level_rule_for_the_PPC-Butler__hMJOWbBpQUehrFE9gvd32g?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-338883362\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-164633126\" class=\"accordion-item\">\n\t\t<a id=\"accordion-164633126-label\" class=\"accordion-title plain\" href=\"#accordion-item-groups-for-maximum-flexibility\" aria-expanded=\"false\" aria-controls=\"accordion-164633126-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Groups for maximum flexibility<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-164633126-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-164633126-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1653794407\">\n\n\t<div id=\"col-1207578525\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1361254065\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Work_with_groups_or_segments_for_maximum_flexibility__hZK6MlpPQwOZz-h3IzgEpw?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-443098745\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1579596890\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1579596890-label\" class=\"accordion-title plain\" href=\"#accordion-item-drag-&#038;-drop-rules---understanding-hierarchies\" aria-expanded=\"false\" aria-controls=\"accordion-1579596890-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Drag & drop rules - understanding hierarchies<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1579596890-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1579596890-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1448057852\">\n\n\t<div id=\"col-178431127\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1232431332\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Why_does_the_order_of_rules_matter_for_your_PPC-Butler__60vQZxY4SwyMrkRSIcy_pg?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1421223475\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-79538\" class=\"accordion-item\">\n\t\t<a id=\"accordion-79538-label\" class=\"accordion-title plain\" href=\"#accordion-item-execute-and-check-the-rule-set,-step-1-(manual-execution)\" aria-expanded=\"false\" aria-controls=\"accordion-79538-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Execute and check the rule set, step 1 (manual execution)<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-79538-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-79538-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1729546838\">\n\n\t<div id=\"col-927560640\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1531412562\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/The_manual_mode_for_checking_your_ruleset__4LKdHqMLRUKwH6h_4RPFng?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-137991799\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-286088520\" class=\"accordion-item\">\n\t\t<a id=\"accordion-286088520-label\" class=\"accordion-title plain\" href=\"#accordion-item-supplement-to-step-1,-delete-individual-actions-from-the-update-report*\" aria-expanded=\"false\" aria-controls=\"accordion-286088520-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Supplement to step 1, delete individual actions from the update report*<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-286088520-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-286088520-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1142620034\">\n\n\t<div id=\"col-1040868859\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1312923524\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>cooming soon&#8230;<br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2025586969\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1834803246\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1834803246-label\" class=\"accordion-title plain\" href=\"#accordion-item-assigning-schedules-to-a-rule-set,-step-2-(switch-on-automation)\" aria-expanded=\"false\" aria-controls=\"accordion-1834803246-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Assigning schedules to a rule set, step 2 (switch on automation)<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1834803246-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1834803246-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-513801389\">\n\n\t<div id=\"col-1871756467\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1507354408\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Put_the_PPC_Butler_on_autopilot_using_schedules__3qtKj6GVQyKuesRDbgOJVw?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-389805423\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-829513644\" class=\"accordion-item\">\n\t\t<a id=\"accordion-829513644-label\" class=\"accordion-title plain\" href=\"#accordion-item-assigning-schedules-to-a-rule-set,-step-2-(switch-on-test-mode---semi-automation)\" aria-expanded=\"false\" aria-controls=\"accordion-829513644-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Assigning schedules to a rule set, step 2 (switch on test mode - semi-automation)<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-829513644-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-829513644-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1587017638\">\n\n\t<div id=\"col-466894910\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-636058170\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Create_partial_automation_test_mode__C3bXFAoBT8aJkT8tEW5v3A?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1794866060\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4177737425\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4177737425-label\" class=\"accordion-title plain\" href=\"#accordion-item-create-reporting-at-target-level*\" aria-expanded=\"false\" aria-controls=\"accordion-4177737425-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Create reporting at target level*<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4177737425-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4177737425-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1802844857\">\n\n\t<div id=\"col-1919536503\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-18499810\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>cooming soon&#8230;<br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-777976744\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\n<p><span id=\"rules-target\"><\/span><br \/>\n\n<h3 class=\"accordion_title\">2.1 Define conditions at target level<\/h3><div class=\"accordion change-log\">\n\t<div id=\"accordion-3754976861\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3754976861-label\" class=\"accordion-title plain\" href=\"#accordion-item-understanding-conditions-(basics---worth-reading)\" aria-expanded=\"false\" aria-controls=\"accordion-3754976861-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Understanding conditions (Basics - worth reading)<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3754976861-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3754976861-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1122590514\">\n\n\t<div id=\"col-1580424924\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1832442853\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/How_conditions_work__2EknyOIvT-iwlSgkCNzBoQ?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-816754273\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3749543580\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3749543580-label\" class=\"accordion-title plain\" href=\"#accordion-item-targets,-campaigns-and-targeting\" aria-expanded=\"false\" aria-controls=\"accordion-3749543580-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Targets, campaigns and targeting<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3749543580-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3749543580-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1706295100\">\n\n\t<div id=\"col-478147880\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-150263164\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Targets_campaigns_and_targeting__bFS0Bsk1SFe5jvFvX9AOQQ?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-37865116\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\n<p><span id=\"conditions-target\"><\/span><br \/>\n\n<h3 class=\"accordion_title\">2.2 Conditions at target level - formula-based (expert mode)<\/h3><div class=\"accordion change-log\">\n\t<div id=\"accordion-2444136154\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2444136154-label\" class=\"accordion-title plain\" href=\"#accordion-item-the-kpi-change-in-detail*\" aria-expanded=\"false\" aria-controls=\"accordion-2444136154-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>The KPI Change in detail*<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2444136154-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2444136154-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-596679273\">\n\n\t<div id=\"col-156217252\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>cooming soon&#8230;<br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1221632904\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1377080028\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1832882867\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1832882867-label\" class=\"accordion-title plain\" href=\"#accordion-item-operators-in-detail*\" aria-expanded=\"false\" aria-controls=\"accordion-1832882867-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Operators in detail*<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1832882867-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1832882867-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1887038225\">\n\n\t<div id=\"col-1895635612\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>cooming soon&#8230;<br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1952231129\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-869691836\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1095229064\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1095229064-label\" class=\"accordion-title plain\" href=\"#accordion-item-and-\/-or-create-conditions*\" aria-expanded=\"false\" aria-controls=\"accordion-1095229064-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>AND \/ OR Create conditions*<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1095229064-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1095229064-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1374502223\">\n\n\t<div id=\"col-1661964368\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>cooming soon&#8230;<br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1425212376\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-304927901\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-120898584\" class=\"accordion-item\">\n\t\t<a id=\"accordion-120898584-label\" class=\"accordion-title plain\" href=\"#accordion-item-if,-then,-else*\" aria-expanded=\"false\" aria-controls=\"accordion-120898584-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>If, Then, Else*<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-120898584-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-120898584-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-215715303\">\n\n\t<div id=\"col-304691655\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>cooming soon&#8230;<br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1245411713\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-587879216\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3673462944\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3673462944-label\" class=\"accordion-title plain\" href=\"#accordion-item-use-product-variables-to-control-each-product-individually-(expert-mode)*\" aria-expanded=\"false\" aria-controls=\"accordion-3673462944-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Use product variables to control each product individually (expert mode)*<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3673462944-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3673462944-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-898520317\">\n\n\t<div id=\"col-1064997337\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>cooming soon&#8230;<br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-29978216\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2054807171\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1285846407\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1285846407-label\" class=\"accordion-title plain\" href=\"#accordion-item-formula-based-work-(expert-mode)*\" aria-expanded=\"false\" aria-controls=\"accordion-1285846407-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Formula based work (expert mode)*<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1285846407-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1285846407-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1187300373\">\n\n\t<div id=\"col-979451936\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>cooming soon&#8230;<br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-127365963\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1720764599\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\n<p><span id=\"conditions-target\"><\/span><br \/>\n\n<h3 class=\"accordion_title\">2.3 Transfer rules & rule sets<\/h3><div class=\"accordion change-log\">\n\t<div id=\"accordion-2903939253\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2903939253-label\" class=\"accordion-title plain\" href=\"#accordion-item-transfer-individual-rules-to-an-existing-rule-set\" aria-expanded=\"false\" aria-controls=\"accordion-2903939253-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Transfer individual rules to an existing rule set<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2903939253-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2903939253-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1826573127\">\n\n\t<div id=\"col-95222587\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-378223282\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/How_can_I_move_a_single_rule_from_one_ruleset_to_another_ruleset__MqzIUPVNT-me-FWznJp0ow?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2104861818\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2555240877\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2555240877-label\" class=\"accordion-title plain\" href=\"#accordion-item-transfer-rule-sets-to-other-marketplaces-or-advertising-accounts\" aria-expanded=\"false\" aria-controls=\"accordion-2555240877-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Transfer rule sets to other marketplaces or advertising accounts<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2555240877-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2555240877-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-436989747\">\n\n\t<div id=\"col-2004286154\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-803678614\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/How_can_I_assign_a_ruleset_to_another_account_or_marketplace__rbdTQ3txSg6AaArMEvrjCg?removeLogo=true\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1015910481\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\n<p><span id=\"bidding-target\"><\/span><br \/>\n\n<h3 class=\"accordion_title\">2.3 Bid management at target level explained in detail<\/h3><div class=\"accordion change-log\">\n\t<div id=\"accordion-1906887891\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1906887891-label\" class=\"accordion-title plain\" href=\"#accordion-item-increase-\/-decrease-bid\" aria-expanded=\"false\" aria-controls=\"accordion-1906887891-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Increase \/ decrease bid<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1906887891-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1906887891-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1229390209\">\n\n\t<div id=\"col-1838103598\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>You can <span style=\"font-weight: 900;\">gradually<\/span> increase or decrease your bids based on the current bid price. Depending on which option you choose, you can also determine the maximum or minimum bid. You also have the option of increasing\/decreasing the bids in euros or in percentages.<\/p>\n<p>Summary:<br \/>&#8211; Increase \/ decrease bids step by step<br \/>&#8211; Define max. and min. bids<br \/>&#8211; Control in euros and per cent<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1026693857\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1557\" height=\"418\" src=\"https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_erhoehen.jpg\" class=\"attachment-original size-original\" alt=\"Gebotssteuerung Gebot erh\u00f6hen\" srcset=\"https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_erhoehen.jpg 1557w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_erhoehen-300x81.jpg 300w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_erhoehen-1024x275.jpg 1024w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_erhoehen-768x206.jpg 768w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_erhoehen-1536x412.jpg 1536w\" sizes=\"auto, (max-width: 1557px) 100vw, 1557px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1026693857 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_297292284\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1554\" height=\"422\" src=\"https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_verringern.jpg\" class=\"attachment-original size-original\" alt=\"Gebotssteuerung Gebot verringern\" srcset=\"https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_verringern.jpg 1554w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_verringern-300x81.jpg 300w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_verringern-1024x278.jpg 1024w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_verringern-768x209.jpg 768w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Gebot_verringern-1536x417.jpg 1536w\" sizes=\"auto, (max-width: 1554px) 100vw, 1554px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_297292284 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-305829067\" class=\"accordion-item\">\n\t\t<a id=\"accordion-305829067-label\" class=\"accordion-title plain\" href=\"#accordion-item-target-acos-control---step-by-step-control-of-the-bid-towards-the-target-acos\" aria-expanded=\"false\" aria-controls=\"accordion-305829067-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Target Acos control - Step-by-step control of the bid towards the target Acos<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-305829067-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-305829067-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-2030982479\">\n\n\t<div id=\"col-2024620894\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>We use the formula (CPC period \/ ACOS period * TARGET ACOS) for bid control by target ACOS. As there are countless formulas for calculating the target Acos, we have also created a function for you where you can store your own formula (see Bid control via formula). In this section, however, we would like to take a <span style=\"font-weight: 900;\">step-by-step<\/span> approach to the &#8220;Target Acos Bid&#8221; using the predefined formula. Here is a small example to illustrate this:<\/p>\n<p>&#8211; the CPC of the last 7 days corresponds to 0.35 cents<br \/>&#8211; the ACOS of the last 7 days corresponds to 3%<br \/>&#8211; the TARGET ACOS is 10%<\/p>\n<p>The Butler would now perform the following calculation for you in the background.<br \/>0.35 \/ 3 * 10 = New bid (1.16 euros). We strongly advise you not to make such bid jumps, even though some tools on the market do just that. Such bid jumps are usually accompanied by a higher Acos than desired. We therefore recommend that you gradually steer the bid towards the target Acos. In this example (see screenshot), your butler would know that the calculated bid is 1.16 euros, but your butler would only increase the current bid by a maximum of 20 cents. The first bid change would therefore be 0.35 cents + 0.20 cents = new bid of 0.55 cents. The same applies to the maximum decrease by. If you leave this value at 0 as in the screenshot, the bid would be lowered directly to the lowest calculated value and not  <span style=\"font-weight: 900;\">step by step.<\/span> <\/p>\n<p>Hint:<br \/>Each time the rule set is run, this bid would be increased by a further 20 cents. This is important to note if you want to control the rule set several times via a schedule. You will find out at a later stage exactly how you can deal with this circumstance so that this rule is only executed every 2 days, for example, even though the rule set is executed several times a day via a schedule.<\/p>\n<p>Summary:<br \/>&#8211; Approach the calculated target acos <span style=\"font-weight: 900;\">step by step<\/span><br \/>&#8211; Define max. bids<br \/>&#8211; Control in euros and per cent<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1366160110\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1564\" height=\"504\" src=\"https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Schrittweise.jpg\" class=\"attachment-original size-original\" alt=\"Gebotssteuerung Ziel-Acos Schrittweise\" srcset=\"https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Schrittweise.jpg 1564w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Schrittweise-300x97.jpg 300w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Schrittweise-1024x330.jpg 1024w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Schrittweise-768x247.jpg 768w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Schrittweise-1536x495.jpg 1536w\" sizes=\"auto, (max-width: 1564px) 100vw, 1564px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1366160110 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1013578943\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1013578943-label\" class=\"accordion-title plain\" href=\"#accordion-item-target-acos-control---set-fixed-bid-to-the-calculated-target-acos\" aria-expanded=\"false\" aria-controls=\"accordion-1013578943-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Target acos control - Set fixed bid to the calculated target acos<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1013578943-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1013578943-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1222824454\">\n\n\t<div id=\"col-416776752\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Increase selection in\/to &#8220;Target ACOS&#8221;<\/p>\n<p>The logic is identical to the section &#8220;Target Acos Control &#8211; Incrementally control the bid towards the target Acos&#8221;, but here the bid is set directly to the calculated bid.<\/p>\n<p>For more information, please refer to the section &#8220;Target Acos Control &#8211; Controlling the bid step by step towards the target Acos&#8221;, where you will find a very detailed description.<\/p>\n<p>Summary:<br \/>&#8211; Set <span style=\"font-weight: 900;\">fixed<\/span> bid to the calculated target Acos<br \/>&#8211; Define max. bids<br \/>&#8211; Control in euros and per cent<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1799056629\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1556\" height=\"499\" src=\"https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Fix.jpg\" class=\"attachment-original size-original\" alt=\"Gebotssteuerung Ziel-Acos Fix\" srcset=\"https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Fix.jpg 1556w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Fix-300x96.jpg 300w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Fix-1024x328.jpg 1024w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Fix-768x246.jpg 768w, https:\/\/ppc-butler.com\/wp-content\/uploads\/Gebotssteuerung_Ziel-Acos_Fix-1536x493.jpg 1536w\" sizes=\"auto, (max-width: 1556px) 100vw, 1556px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1799056629 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-116448433\" class=\"accordion-item\">\n\t\t<a id=\"accordion-116448433-label\" class=\"accordion-title plain\" href=\"#accordion-item-bid-control-via-formula-(expert-mode)*\" aria-expanded=\"false\" aria-controls=\"accordion-116448433-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Bid control via formula (expert mode)*<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-116448433-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-116448433-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-787160197\">\n\n\t<div id=\"col-1452711182\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"uxb-no-content uxb-image\">Upload Image...<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\n<p><span id=\"bidding-budget\"><\/span><br \/>\n\n<h3 class=\"accordion_title\">3. Create automations at budget level<\/h3><div class=\"accordion change-log\">\n\t<div id=\"accordion-2306519594\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2306519594-label\" class=\"accordion-title plain\" href=\"#accordion-item-cooming-soon...\" aria-expanded=\"false\" aria-controls=\"accordion-2306519594-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>cooming soon...<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2306519594-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2306519594-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1893045577\">\n\n\t<div id=\"col-1496993884\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>cooming soon&#8230;<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\n<p><span id=\"schedule\"><\/span><br \/>\n\n<h3 class=\"accordion_title\">4. Schedules<\/h3><div class=\"accordion change-log\">\n\t<div id=\"accordion-4204841950\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4204841950-label\" class=\"accordion-title plain\" href=\"#accordion-item-cooming-soon...\" aria-expanded=\"false\" aria-controls=\"accordion-4204841950-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>cooming soon...<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4204841950-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4204841950-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1040304502\">\n\n\t<div id=\"col-1801636217\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>cooming soon&#8230;<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\n<p><span id=\"kw-harvesting\"><\/span><br \/>\n\n<h3 class=\"accordion_title\">5. KW-Harvesting (transfer search terms)<\/h3><div class=\"accordion change-log\">\n\t<div id=\"accordion-673521183\" class=\"accordion-item\">\n\t\t<a id=\"accordion-673521183-label\" class=\"accordion-title plain\" href=\"#accordion-item-initial-setup-for-bid-adjustments-based-on-organic-and-sponsored-placement\" aria-expanded=\"false\" aria-controls=\"accordion-673521183-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Initial setup for bid adjustments based on organic and sponsored placement<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-673521183-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-673521183-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1520865810\">\n\n\t<div id=\"col-1021057161\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1837398361\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Keyword_Tracker_Adjust_bids_based_on_organic_and_sponsored_placement__U00_WFvUSmSfrqwuj1PXwA\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1034938612\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-4259537417\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4259537417-label\" class=\"accordion-title plain\" href=\"#accordion-item-create-a-rule-set-for-position-based-optimization\" aria-expanded=\"false\" aria-controls=\"accordion-4259537417-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>Create a rule set for position-based optimization<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4259537417-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-4259537417-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-2109971027\">\n\n\t<div id=\"col-1281504138\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1758707396\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/scribehow.com\/embed\/Create_a_rule_set_for_position-based_optimization__itlGoLLFRiylkgdBQ9dn0A\" width=\"100%\" height=\"640\" allowfullscreen frameborder=\"0\"><\/iframe><br \/>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1442373695\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\n<p><span id=\"best-practices\"><\/span><br \/>\n\n<h3 class=\"accordion_title\">6. Best Practices<\/h3><div class=\"accordion change-log\">\n\t<div id=\"accordion-2642546541\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2642546541-label\" class=\"accordion-title plain\" href=\"#accordion-item-cooming-soon...\" aria-expanded=\"false\" aria-controls=\"accordion-2642546541-content\" >\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\"><\/i><\/button>\n\t\t\t<span>cooming soon...<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2642546541-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2642546541-label\" >\n\t\t\t\n<div class=\"row\"  id=\"row-1749775847\">\n\n\t<div id=\"col-27556577\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>cooming soon&#8230;<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-618127036\">\n\n\t<div id=\"col-366682149\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span id=\"newsletter\"><\/span><br \/>\n\n<h2>NEWSLETTER<\/h2>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_607183811 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(22, 11, 55);\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"class_list":["post-1993","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"ppc-butler.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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