The PPC Butler clearly stands out from other PPC tools by offering absolute transparency and complete control. In contrast to the often opaque “black box” solutions on the market, where you never know exactly what is happening in the background, the PPC Butler enables complete traceability of every action. The PPC Butler is not just a tool, it is a fully-fledged team member.
This makes it the best choice for anyone who wants to retain real control over their PPC.
PPC-Butler
Other PPC tools
Transparency
Transparency: Completely transparent, every adjustment is traceable and is specified by the user.
Transparency: Often non-transparent (“black box”), difficult to understand what is happening in the background.
Control
Control: User has complete control over all customizations.
Control: Limited control, often dependent on predefined algorithms.
Customizability
Customizability: Individual adaptations possible, flexible to user requirements. Custom solutions are also offered.
Customizability: Usually limited to fixed algorithms and tool specifications.
Individual strategies
Individual strategies: Almost any strategy can be mapped, Single Keyword Campaign,
In-Season, Out-Season and much more.
Individual strategies: Use fixed algorithms that often do not address the individual needs of the product and user.
Ranking-based control
Ranking-based control: The position of the product (organic/sponsored) can be used for control.
Ranking-based control: Usually no further data points available outside the Advertising API.
Controllable levels
Controllable levels: Each target can be controlled individually, campaign budgets, search terms, advertised products in ad groups, etc.
Partly only sponsored products, only the entire campaign performance is considered.
Controllable advertising formats
Controllable advertising formats: All advertising formats
Controllable advertising formats: Partly only sponsored products
Interval
Interval: Hourly, daily, weekly, fixed date, every year on and more.
Interval: Mostly technologically restricted, sometimes via the Amazon data stream, but then no control of sponsored brands and display ads possible.
Data basis
Database: User data is recorded as soon as they log in and is available for
control.
Data basis: Usually only the last 90 days.
Campaign structure
Campaign structure: Works with any campaign structure without restrictions.
Campaign structure: Fixed specifications, in some cases new campaigns are created on the tool side.
Technology/logic
Technology/logic: AND, OR, IF-THEN-ELSE, mathematical operations.
Technology/logic: Mostly fixed values as AND links and few data points.
Optimizations
Optimizations: Specific per product, specific per target.
Optimizations: No specific control at asin level, mostly only optimizations at campaign level.
Search term transfer
Search term transfer: From any advertising format to any advertising format (SP -> SB; SB -> SP). Harvest or set to negative only or search term also contains “brand”,
then move to SP self-protection.
Search term transfer: Not very flexible, not across advertising formats.
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