Amazon Marketing experts: meet the team behind your success

Test the PPC-Butler for 30 days completely free of charge and without risk on a marketplace of your choice. Use this time to familiarize yourself with the program and try out all the functions. Our support is also available to you during the test period.

Your data is fetched from Amazon at least once a day and additionally before each upcoming adjustment. This ensures that your adjustments are always based on the latest data and are perfectly aligned with your strategy. You can set the interval of the adjustments according to your needs – from hourly adjustments to annual adjustments, all options are available to you. This high level of flexibility and timeliness maximizes your efficiency and ensures that you always have the decisive advantage on Amazon.

Our tool is designed to work with any campaign structure and map any strategy you need. No matter how complex your existing strategies are or what individual requirements you have, the PPC Butler adapts flexibly and offers you comprehensive integration into your existing processes.

Our Butler maximizes the efficiency of your campaigns by integrating perfectly into your existing workflows. This enables you to automate internal processes and execute complex strategies fully automatically.

With PPC Butler, you don’t have to make any compromises. Invest in a tool that optimizes your workflows, strengthens your marketing strategy and gives you a clear competitive advantage. Take advantage of the PPC Butler’s full range of functions and experience how the PPC Butler takes your campaign performance to a new level.

As a seller or vendor, we offer you comprehensive customer service and training so that you can exploit the full potential of our PPC tool. Our onboarding support ensures that you and your team have a smooth start and quickly become familiar with all the functions. In addition, our technical support, detailed documentation and training videos are available to you directly in the tool.

Our onboarding support includes personal training and detailed introductions that are individually tailored to your needs. Our technical support team is always ready to help you quickly and competently with any questions or problems. Thanks to our well-structured documentation and easy-to-understand videos, you always have access to valuable resources to help you get the most out of our tool’s features and benefits.

With our outstanding customer service and comprehensive training offerings, we ensure that you can focus on what’s important – maximizing your campaign performance. Invest in a tool that not only supports you with powerful features, but also with first-class support and ongoing training. Experience how easy and efficient PPC management can be when you have the right support on your side.

Your data is safe and well protected with us.

Protected backend architecture in private subnets:

Our backend is located in private subnets within an Amazon Virtual Private Cloud (VPC). This prevents direct access from outside and significantly reduces the attack surface. Only authorized resources can access these subnets.

Secure data storage in Amazon RDS:

Your data is stored in an Amazon RDS database, which is protected by automatic backups, encryption and security groups. This ensures that your data is protected against both unauthorized access and data loss.

With these robust security measures, we guarantee the protection of your data and ensure that you can concentrate fully on your campaigns. Rely on a tool that takes your security seriously and always remains at the cutting edge of technology.

Our tool is extremely stable and reliable. Outages or technical problems are extremely rare. We work continuously to ensure the reliability of our platform and to resolve any problems quickly. So you can rest assured that your campaigns will run uninterruptedly and efficiently.

We carry out regular updates based on the wishes and needs of our customers. These updates continuously bring new functions and improvements so that you always benefit from the latest developments and optimizations. Our commitment to continuous development ensures that you always work with a state-of-the-art and powerful tool.

With our tool, you are investing in a solution that not only impresses with precise performance tracking and high reliability, but is also constantly evolving to meet your requirements in the best possible way. Experience the benefits of a flexible, stable and innovative platform that takes your campaigns to a new level.

With PPC-Butler you enjoy maximum flexibility. You can cancel our tool on a monthly basis without entering into any long-term commitments. We deliberately avoid long contract periods because we are convinced that our offer is only convincing if it offers you clear added value at all times. Our philosophy is simple and transparent: your opinion is of the utmost importance to us. We are constantly working to improve our service. Should you nevertheless decide to leave us, we regard this as valuable feedback that will enable us to further optimize our services and our range of services.

For those who still prefer an annual contract, we also offer the option of an annual contract. An annual contract comes with attractive conditions and is usually preferred by customers who have already been working with us for 6 months.

Test us for 30 days without risk and experience how PPC-Butler can take your campaigns to a new level – according to your needs, whether on a flexible monthly basis or with the benefits of an annual contract.

In short, for us there is no such thing as the “perfect algorithm”, because markets change from time to time. Back then, we didn’t even know social media and now almost everyone uses it. For us, relying on a ready-made algorithm is like driving a car without a steering wheel. You will arrive, the only question is where. Would you blindly hand someone 100 euros if they promised to come back in an hour with 200 euros without informing you of their approach? We want to have things in our own hands. That’s why we are not fans of one-click solutions. Nevertheless, one-click solutions also have their advantages. Campaigns can usually be controlled with just a few clicks and this can be a solution, especially for people who do not want to delve into the topic of advertising on Amazon.

The PPC Butler does not have a fixed algorithm, as this goes against our understanding of marketing.

For us, marketing is a question of strategy. Am I chasing the best-selling batch or do I want to be particularly profitable? Some companies want to be particularly profitable with their advertising, while others pursue the goal of maximum sales with break-even acos. Larger companies sometimes deliberately run unprofitable campaigns in order to secure as much market share as possible and increase their brand awareness.

We also believe that the product itself should have a place in the marketing strategy. Let’s take the example of a vase. Here you do not have to occupy the top positions with your advertising, as there is a greater “scroll depth” in such categories. This means that customers first browse through various offers and look at the different materials and designs of a vase before making their purchase decision. The shortlisted vases are first placed in the customer’s shopping cart, after which the purchase is made. Imagine, on the other hand, a bicycle lock, where the customer generally looks at the price and the ratings. The product selection usually takes place on the first page in the upper half. As you can see, the campaign setup and the control of the bids depends on the individual strategy on the one hand and on the product itself on the other.

Unfortunately, we cannot tell you whether machine learning algorithms are the future. However, we are seeing more and more companies turning their backs on this approach, as it is usually associated with very high costs. It remains uncertain when this approach will pay off and when profitability will be achieved. In machine learning (data-driven control), the aim is usually to calculate the probability of purchase. In our opinion, the problem here lies in the detail. Assumptions are made and a status quo is considered. As we understand it, however, there is no status quo on the Amazon marketplace, as the search results pages are constantly changing. Sometimes you are visible in the search results together with competitor B, C and D. Another time, however, with B, F and G. Testing all these combinations requires a lot of capital, as a valid database must also be created in order to be able to make data-based decisions.

As mentioned at the beginning, we are not fans of ready-made algorithms, as we like to know what is going on in our marketing and where our capital is going. No matter what great-sounding buzzwords are used, please always bear in mind that there is an algorithm behind it that comes from someone else’s head.

As we receive a lot of questions on this topic, we would like to answer some of our customers’ questions here.

“How quickly do algorithms react to innovations from Amazon?”

We assume that every company with a ready-made algorithm will make every effort to take these circumstances into account in the program flow as quickly as possible in order to provide you with an optimum result.

“Does a learning algorithm also use the data I have purchased and the insights gained from it for the next user? They would then have a direct advantage over me, but I had to pay for this data.”

As we unfortunately have no information on this, we cannot answer this question and therefore hope for your understanding. However, we would also like to take this opportunity to point out that everything has its pros and cons. You have to decide for yourself which path is right for you.

…why should I choose an agency that uses PPC Butler? Then I can use the PPC butler myself and pay a lower price.

Please note that the PPC Butler is a professional software solution in the B2B sector. There is no system-side button that promises an Acos of X%. Every user and every agency will achieve a different result. Our recommendation is therefore to use an agency if you do not have sufficient knowledge of advertising yourself. The PPC Butler is rather a tool for professional users to surpass their previous performance. Therefore, please see this as a seal of quality for your agency, as it allows you to continuously optimize your campaigns. The PPC Butler can be used to map processes that would be cost-prohibitive if they were optimized manually. Most of our partners are also happy to show you the software so that you as a customer can gain a better understanding of how the software is used. It is best to find out during the initial consultation whether the agency of your choice uses PPC Butler. We are also happy to answer any questions you may have about PPC Butler.