When should I negate Amazon search terms without sales?
Search terms with clicks but no orders cost budget. What Amazon recommends for negative keywords, at which level to exclude and how a rule takes care of it.
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Amazon PPC Blog: Clear. Helpful. Actionable.
In our Amazon PPC blog you will find well-founded knowledge about advertising strategies, practical tips for campaign optimisation and concrete use cases with the PPC-Butler. No buzzwords, no sales rhetoric – but real added value for sellers, vendors, agencies and freelancers who want to manage their campaigns in a traceable and efficient way.
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How does automatic keyword harvesting on Amazon work? The search term transfer in PPC-Butler
Automating keyword harvesting on Amazon: PPC-Butler transfers search terms into all ad types according to your KPIs, from SP to SB and back, or negates them.
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Amazon optimizes Sponsored Ads itself: What applies in Germany, and why rules of your own still matter
AI insights and auto-optimization for Sponsored Ads: Amazon names the US. What applies in Germany and why goals of your own per product still matter.
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Amazon Business and audiences: automate your bid adjustments now
Two bid adjustments that used to sit outside your automations now follow your rules: Amazon Business and audiences, with separate KPIs and example rules.
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How do I lower Amazon bids automatically at high ACoS?
A high ACoS is no reason to choke off a keyword. This is how you lower bids dynamically by rule: calculated from your own figures, with a minimum bid and an example rule.
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Amazon Ads AI vs. PPC-Butler: Why control and transparency change your game
Amazon’s AI scales reach but remains a black box. What an external, rule-based tool does differently in terms of control, transparency and profit.
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Amazon Attribution demystified: Finally on the trail of the entire marketing mix
Amazon Attribution makes visible which external channels really drive your Amazon sales – and where the last-touch model is misleading.
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The Christmas formula: Strategically through the gift marathon with Amazon Ads
From the early start in autumn through the peak phase in December to the analysis in January: this is how you plan your Amazon Ads for the Christmas season with clear rules.
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Assigning responsibility clearly – Why Amazon PPC cannot be scaled without clear roles
The RACI model clarifies who executes, approves, advises and is informed in Amazon advertising – the basis for scalable automation.
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Amazon PPC: How to build a strategy for sustainable sales success
Three pillars support an Amazon PPC strategy: technology, processes and team – and five steps lead you there.
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Butler update reveals: game changers for Amazon Ads – More control, new KPIs & full transparency!
Three new KPIs, existing KPIs on all levels and rule performance at a glance: this is what the Butler update brings for your rules.
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Controlling ad budget automatically and dynamically: How to implement it professionally
Fixed daily budgets are inflexible, machine learning is opaque. This is how you control your Amazon advertising budget with clear, traceable rules.
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Digital Butlers becomes part of AMVisor
Digital Butlers has officially become part of AMVisor – PPC-Butler will continue to be operated for sellers, private-label brands and agencies.
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With clear rules and full control, managing Amazon campaigns outside office hours
Buyers are active in the evening, at the weekend and on public holidays. This is how you manage bids by time of day, day of the week and public holiday – with your own rules instead of a black box.
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Second-hand on Amazon: New opportunities for sustainable revenue
Amazon Resale, Amazon Renewed and Second Chance Deal Days: how retailers turn returns and B-stock into revenue again – and advertise them in a targeted way.
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The new GPSR on Amazon: Your survival guide for 2025
What the GPSR requires of Amazon sellers, what consequences violations can have and how a 5-point plan protects against blocks.
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