Individual workflows

Create an unlimited number of workflows together with your team. With customized workflows, you are much more effective in competitive niches than with a rigid mathematical algorithm. Unfortunately, mathematical algorithms often tend to lower bids too much, which can negatively impact the overall performance of your customers’ accounts. Maximize the efficiency of your customer campaigns and adapt your customers’ targets and campaigns to the dynamic requirements of the market.

Time & weekdays

Optimize your customers’ bids at any time manually, at the touch of a button or automatically according to times and days of the week. This flexibility enables you to adapt your clients’ advertising strategies precisely to the dynamics of the market and react flexibly to changes in real time. This increases the efficiency of your customers’ campaigns and ensures sustainable success, which improves customer satisfaction and consolidates a long-term partnership with your agency.

Period-based bid control

Surely you know how tedious it is to analyze keywords over different performance periods. In future, delegate this time-consuming task to your agency’s butler. It knows the exact performance data of your customers’ campaigns and can easily compare them with each other and process them precisely according to your specifications. Simply create an automation via your butler and let it take over the time-consuming work so that you can concentrate on strategic growth initiatives for your clients. This efficient way of working will not only improve the performance of your campaigns, but also the satisfaction of your customers.

Ranking-based control

Use our unique keyword control to target your customers’ keywords based on their organic and sponsored positions on Amazon. Maximize the visibility and reach of your customer campaigns by targeting the best positions. If your customers’ keywords are already in the top positions organically, you can reduce the bids and maximize profit. This allows you to optimize your customers’ advertising expenditure and increase their profitability.

Access to all Amazon Ads KPIs

Your PPC Butler takes into account all advertising KPIs of Seller Central and enables you to control the bids of your customer campaigns precisely in line with your marketing plan. Does your advertising strategy go through different phases such as launch, growth phase, profit optimization and sales? Simply create a separate workflow for each of these phases and let your butler do this work for you in future. This will ensure that your customers’ campaigns perform optimally in every phase.

Control elements:

• Performance periods: term, last 30 days, current month, individual periods
• Operators: Multiplication, division, addition, subtraction, unequal, equal, <, <=, >, >=, AND operations, OR operations, CHANGE (changes since the last bid change), and much more.

Optimal use of campaign budgets

Control your customers’ Amazon campaign budgets by time of day. Give your customers’ campaigns more budget at peak times and reduce it in less successful phases. This feature allows you to maximize your customers’ campaign performance by targeting their resources where they will have the greatest impact. By dynamically adjusting the budget based on campaign performance, you increase the efficiency of the campaigns and ensure optimal budget distribution in the account.

Flexibility without limits thanks to
Butler variables

By using product variables, you can control your bids very easily and conveniently. The whole thing is like a placeholder that you can place in your workflow as often as you like. Other providers work with fixed values here, which means that you have to adjust the values manually in every workflow. This results in a high workload, which is not necessary and is also prone to errors. Your Butler works with placeholders, so you can simply write your workflow down once and say, for example, bid + placeholder 1

In the control center of your placeholders, you can now simply change the value of placeholder 1 per asin and the new value is automatically set everywhere where you have inserted this placeholder. Precise bids and quick adjustments thanks to butler variables.

The missing change KPI of Seller Central

Our developed change KPI solves the problem of manual bid optimization by transparently showing you the changes before and after bid adjustments. No more guesswork or cumbersome clicking back and forth. With our Change KPI you can see exactly how many clicks or orders have been added since the last bid change by your butler.

Application example:
past days >= 3 AND click change = 0 -> Increase my bid by 5 cents.

Control your bids so that you achieve the exact number of impressions or clicks you want. This comprehensive control across all keywords is impossible for a human, but not for your Butler.

Detailed reporting

Your virtual butler creates clear reports that you can download as an Excel file or display directly in the dashboard. You can see exactly which workflow was used for which campaign and for which keyword before the bid is placed on Amazon. This helps you avoid costly mistakes and surprises.

Can you currently answer which keywords had a conversion rate of 30% in the last 7 days? Simply write a workflow to evaluate your campaigns and receive a detailed report in seconds.

Grouping campaigns for an efficient workflow

This function is ideal if you manage many campaigns. Grouping your Amazon advertising campaigns makes administration easier and saves time-consuming documentation and control processes.

By grouping campaigns and assigning them to a workflow, your personal butler always has an overview of all your customers’ campaigns, even when there are staff shortages. For example, simply move campaigns back and forth between the different workflows.

Example:

• Workflow launch phase: Campaign ABC
• Workflow growth phase: DEF campaign

After the launch, you move campaign ABC from the launch phase to the growth phase. Your campaign is then immediately managed according to the new workflow.

Search term transfer to all advertising formats

Your PPC Butler can transfer search terms fully automatically to all of your customers’ existing advertising formats based on the KPIs you have defined, for example from Sponsored Products (SP) to Sponsored Brands (SB) or from Sponsored Display Ads (SDA) to Sponsored Products (SP). There are no limits to your team’s creative strategy, no matter which campaign structure you develop for your clients.

As search terms in Seller Central can only be viewed retrospectively for 65 days, it often remains unclear how many clicks and orders a search term has actually generated for your customers. Your Butler adds up all data records for you from the time of registration so that your team also has a long-term view. This allows you to take targeted action on events that occurred more than 65 days ago and control your customers’ campaigns even more precisely. This comprehensive database enables you to make well-founded decisions that will sustainably improve the performance of your customers’ campaigns.

The rollback solution just in case

If you or your team ever run into a problem, you can retroactively reset your customers’ bids to the original value at the touch of a button. We securely store all bid changes so you always have a double bottom. Would you and your team remember what the bids for your customers’ individual keywords were two weeks ago? Your PPC butler knows down to the cent and helps you to maintain control of your campaigns at all times.

All customer KPIs at a glance

With our Excel export function, you can create a comprehensive overview of all relevant KPIs across all your customers at the touch of a button. This makes internal invoicing and control much easier, as you have all the necessary data immediately and clearly to hand.

Get a clear overview of your customers’ performance – all on a single spreadsheet.

Store the respective performance manager for each customer, keep control and see at a glance how well your performance manager is working.

Experience the benefits of seamless and efficient data management and increase the effectiveness of your internal processes.