Get to know us – the team behind your success

Would you like to find out more about Digital Butlers GmbH? Find out who we are and what drives us here. With our many years of experience in Amazon Advertising and a team of highly qualified IT experts, we rely on state-of-the-art technology and customized solutions to deliver the best possible results for our customers. Our expertise and commitment make us your ideal partner when it comes to making your advertising campaigns efficient and successful.

Our team consists of industry experts who have extensive specialist knowledge and excellent contacts in the field of Amazon Advertising. This ensures that we always have our finger on the pulse and can further expand our innovative edge. Our technology team is characterized by many years of expertise in the field of automation technology and big data management. Before we do things twice, we automate them.

Read more


Our history

2023

2024

Our tool continues to establish itself on the market and more and more leading companies are discovering Butler for themselves. We are forging close partnerships with our agency friends so that together we can offer an even better and more customized service in the market. We give our first public presentations at a wide variety of events and share exclusive insights into our working methods. The internal family is also growing, of which we are immensely proud. The roadmap is glowing and our partners can look forward to seeing what else we conjure up.

🎩

2017

2024

2017

We set up the first campaigns for our own seller account and gain initial experience in advertising on Amazon.

2018

2017

2018

We are developing more and more expertise in the field of advertising and occasionally help other sellers to optimize their campaigns. We are actively on the lookout for every little “hack” and also research advertising tools on the market.

2019

2018

2019

We test various tools. Unfortunately, the results achieved do not meet our expectations. Tool providers make their tools available to us free of charge and in return benefit from our reporting work (software tests). We control the advertising manually again. The campaigns are slowly getting out of hand and we urgently need a solution…

2020

2019

2020

We are starting to develop our own Excel-based software. We are temporarily outsourcing our campaigns to agencies. The Excel basis is making great strides and we have partial automation with very good control options.

2021

2020

2021

We make our solution available to our network free of charge. Our Excel solution is slowly reaching its limits due to the large number of line entries. We update the whole thing to the Excel 64-bit version. Time to move the project to a cloud environment.

2022

2021

2022

The project is given the name PPC Butler. Thanks to the computing power of the cloud, we can now have the PPC Butler handle even very performance-intensive processes. We take over the campaign management for some people in our network and manage them from now on. We are building several bestsellers for ourselves and our network. Word of our solution is gradually getting around.

2023

2022

2023

We found Digital Butlers GmbH. We launch our website and announce the official start in our network. We make our solution available to well-known agencies and are constantly developing the tool further. We are proud to announce that we can also provide the PPC Butler to sellers and vendors. Our network recommends PPC-Butler to others and many new partnerships have been formed, for which we are very grateful. We are overwhelmed by all the support from the community. The first groups form and exchange their workflow with each other.

💜

2024

Amazon Marketing

Our thoughts and actions are guided by our fascination with marketing. We love understanding the ever-changing world of online marketing and helping our partners thrive in this landscape. Our daily focus is on developing innovative approaches to ensure that they achieve the best possible results and are always one step ahead of the market.

Read more

Our promise to you

We are proud to offer a service that is based on very close cooperation. We always listen to our partners’ needs and actively look for solutions to help them exceed their targets. We firmly believe that the key to success is maximum focus and task sharing. Therefore, as part of the whole, we are committed to ensuring that each partner derives the maximum benefit from our collaboration.


FAQ

Test the PPC-Butler for 30 days completely free of charge and without risk on a marketplace of your choice. Use this time to familiarize yourself with the program and try out all the functions. Our support is also available to you during the test period.

Your data is fetched from Amazon at least once a day and additionally before each upcoming adjustment. This ensures that your adjustments are always based on the latest data and are perfectly aligned with your strategy. You can set the interval of the adjustments according to your needs – from hourly adjustments to annual adjustments, all options are available to you. This high level of flexibility and timeliness maximizes your efficiency and ensures that you always have the decisive advantage on Amazon.

Our tool is designed to work with any campaign structure and map any strategy you need. No matter how complex your existing strategies are or what individual requirements you have, the PPC Butler adapts flexibly and offers you comprehensive integration into your existing processes.

Our Butler maximizes the efficiency of your campaigns by integrating perfectly into your existing workflows. This enables you to automate internal processes and execute complex strategies fully automatically.

With PPC Butler, you don’t have to make any compromises. Invest in a tool that optimizes your workflows, strengthens your marketing strategy and gives you a clear competitive advantage. Take advantage of the PPC Butler’s full range of functions and experience how the PPC Butler takes your campaign performance to a new level.

As a seller or vendor, we offer you comprehensive customer service and training so that you can exploit the full potential of our PPC tool. Our onboarding support ensures that you and your team have a smooth start and quickly become familiar with all the functions. In addition, our technical support, detailed documentation and training videos are available to you directly in the tool.

Our onboarding support includes personal training and detailed introductions that are individually tailored to your needs. Our technical support team is always ready to help you quickly and competently with any questions or problems. Thanks to our well-structured documentation and easy-to-understand videos, you always have access to valuable resources to help you get the most out of our tool’s features and benefits.

With our outstanding customer service and comprehensive training offerings, we ensure that you can focus on what’s important – maximizing your campaign performance. Invest in a tool that not only supports you with powerful features, but also with first-class support and ongoing training. Experience how easy and efficient PPC management can be when you have the right support on your side.

Your data is safe and well protected with us.

Protected backend architecture in private subnets:

Our backend is located in private subnets within an Amazon Virtual Private Cloud (VPC). This prevents direct access from outside and significantly reduces the attack surface. Only authorized resources can access these subnets.

Secure data storage in Amazon RDS:

Your data is stored in an Amazon RDS database, which is protected by automatic backups, encryption and security groups. This ensures that your data is protected against both unauthorized access and data loss.

With these robust security measures, we guarantee the protection of your data and ensure that you can concentrate fully on your campaigns. Rely on a tool that takes your security seriously and always remains at the cutting edge of technology.

Our tool is extremely stable and reliable. Outages or technical problems are extremely rare. We work continuously to ensure the reliability of our platform and to resolve any problems quickly. So you can rest assured that your campaigns will run uninterrupted and efficiently.

We carry out regular updates based on the wishes and needs of our customers. These updates continuously bring new functions and improvements so that you always benefit from the latest developments and optimizations. Our commitment to continuous development ensures that you always work with a state-of-the-art and powerful tool.

With our tool, you are investing in a solution that not only impresses with precise performance tracking and high reliability, but is also constantly evolving to meet your requirements in the best possible way. Experience the benefits of a flexible, stable and innovative platform that takes your campaigns to a new level.

With PPC-Butler you enjoy maximum flexibility. You can cancel our tool on a monthly basis without entering into any long-term commitments. We deliberately avoid long contract periods because we are convinced that our offer is only convincing if it offers you clear added value at all times. Our philosophy is simple and transparent: your opinion is of the utmost importance to us. We are constantly working to improve our service. Should you nevertheless decide to leave us, we regard this as valuable feedback that will enable us to further optimize our services and our range of services.

For those who still prefer an annual contract, we also offer the option of an annual contract. An annual contract comes with attractive conditions and is usually preferred by customers who have already been working with us for 6 months.

Try us out for 30 days without risk and experience how PPC Butler can take your campaigns to a new level – according to your needs, whether on a flexible monthly basis or with the benefits of an annual contract.

In short, for us there is no such thing as the “perfect algorithm”, because markets change from time to time. Back then, we didn’t even know social media and now almost everyone uses it. For us, relying on a ready-made algorithm is like driving a car without a steering wheel. You will arrive, the only question is where. Would you blindly hand someone 100 euros if they promised to come back in an hour with 200 euros without informing you of their approach? We want to have things in our own hands. That’s why we are not fans of one-click solutions. Nevertheless, one-click solutions also have their advantages. Campaigns can usually be controlled with just a few clicks and this can be a solution, especially for people who do not want to delve into the topic of advertising on Amazon.

The PPC Butler does not have a fixed algorithm, as this goes against our understanding of marketing.

For us, marketing is a question of strategy. Am I chasing the best-selling batch or do I want to be particularly profitable? Some companies want to be particularly profitable with their advertising, while others pursue the goal of maximum sales with break-even acos. Larger companies sometimes deliberately run unprofitable campaigns in order to secure as much market share as possible and increase their brand awareness.

We also believe that the product itself should have a place in the marketing strategy. Let’s take the example of a vase. Here you do not have to occupy the top positions with your advertising, as there is a greater “scroll depth” in such categories. This means that customers first browse through various offers and look at the different materials and designs of a vase before making their purchase decision. The shortlisted vases are first placed in the customer’s shopping cart, after which the purchase is made. Imagine, on the other hand, a bicycle lock, where the customer generally looks at the price and the ratings. The product selection usually takes place on the first page in the upper half. As you can see, the campaign setup and the control of the bids depends on the individual strategy on the one hand and on the product itself on the other.

Unfortunately, we cannot tell you whether machine learning algorithms are the future. However, we are seeing more and more companies turning their backs on this approach, as it is usually associated with very high costs. It remains uncertain when this approach will pay off and when profitability will be achieved. In machine learning (data-driven control), the aim is usually to calculate the probability of purchase. In our opinion, the problem here lies in the detail. Assumptions are made and a status quo is considered. As we understand it, however, there is no status quo on the Amazon marketplace, as the search results pages are constantly changing. For the second time, you are visible in the search results together with competitor B, C and D. Another time, however, with B, F and G. Testing all these combinations requires a lot of capital, as a valid database must also be created in order to be able to make data-based decisions.

As mentioned at the beginning, we are not fans of ready-made algorithms, as we like to know what is going on in our marketing and where our capital is going. No matter what great-sounding buzzwords are used, please always bear in mind that there is an algorithm behind it that comes from someone else’s head.

As we receive a lot of questions on this topic, we would like to answer some of our customers’ questions here.

“How quickly do algorithms react to innovations from Amazon?”

We assume that every company with a ready-made algorithm will make every effort to take these circumstances into account in the program flow as quickly as possible in order to provide you with an optimum result.

“Does a learning algorithm also use the data I have purchased and the insights gained from it for the next user? They would then have a direct advantage over me, but I had to pay for this data.”

As we unfortunately have no information on this, we cannot answer this question and therefore hope for your understanding. However, we would also like to take this opportunity to point out that everything has its pros and cons. You have to decide for yourself which path is right for you.

…why should I choose an agency that uses PPC Butler? Then I can use the PPC butler myself and pay a lower price.

Please note that the PPC Butler is a professional software solution in the B2B sector. There is no system-side button that promises an Acos of X%. Every user and every agency will achieve a different result. Our recommendation is therefore to use an agency if you do not have sufficient knowledge of advertising yourself. The PPC Butler is rather a tool for professional users to surpass their previous performance. Therefore, please see this as a seal of quality for your agency, as it allows you to continuously optimize your campaigns. The PPC Butler can be used to map processes that would be cost-prohibitive if they were optimized manually. Most of our partners are also happy to show you the software so that you as a customer can gain a better understanding of how the software is used. It is best to find out during the initial consultation whether the agency of your choice uses PPC Butler. We are also happy to answer any questions you may have about PPC Butler.


Secure your personal butler now, as numerous renowned companies have already done before you