No black box. Full control.

Amazon Advertising by your rules. Not by a black box.

PPC-Butler carries out exactly the rules you define – hourly to yearly. Before any bid changes, the simulation shows you what will happen.

Try free for 30 days
  • No revenue share
  • Cancel monthly
  • No onboarding fee

01 / AI & MCP

Ask your Butler AI.

PPC-Butler MCPConnected

Which search terms only cost money?

Search termsread
Campaignsread
Irrelevant termsread

Found.

Your AI assistant reads directly from PPC-Butler.

02 / Your rules

The answer becomes your rule.

If
ACoS · 30 daysabove 100%
Clicks · 30 daysat least 15
Unchanged for3 days
Then
Bidminus 15%
Lower limityour minimum bid
Increaseruled out

No black box. Every condition is spelled out.

03 / Simulation

Simulate first. Then approve.

Simulation · lower bidsNothing changed yetApproved
Keyword 1− 15%
Keyword 2− 15%
Keyword 3− 15%
Keyword 4no change
Approve

You see every change before it goes live.

04 / Full control

Your butler. Your control.

ScheduleHourly to yearly.
HistoryEvery change traceable.
UndoOne click and everything is undone.

Rule-based instead of a black box.

Where you stand

Manual optimisation costs time. A black box costs control.

If you maintain bids by hand, you spend your time on manual optimisation instead of on your business. If you hand control to a tool that does not disclose its decisions, you do not know why a bid goes up or down.

I simply needed a robot that executes everything exactly as I specify.

Pascal Matysiak, CEO, Corimori GmbH

The principle

You define the rule. Your butler carries it out.

With PPC-Butler you control your campaigns exactly the way you want – hourly or weekly bid adjustments, you decide.

Thanks to simulation you see what will happen before the bid changes. You take over your existing campaign structure and keep using it.

AI & MCP

PPC-Butler MCP Server: Amazon Ads with ChatGPT, Claude & Co.

AI ASSISTANTPPC-BUTLER MCPTEMPLATESBID RULESREPORTSTEST RUN & APPROVALAMAZON ADS

The PPC-Butler MCP Server connects AI assistants with controlled Amazon PPC workflows. The AI works with existing, tested functions in PPC-Butler – not with prompts that are reinvented every time.

An AI assistant such as ChatGPT from OpenAI, Claude from Anthropic, Copilot from Microsoft or Gemini from Google cannot automatically know what is happening in your Amazon Ads account without a suitable connection. An MCP server can close this gap by making approved functions and data usable for AI systems.

“Which campaigns had high expenditure in the last 14 days but no sales?”

30 days free, on a marketplace of your choice.

Without risk. Our support is also available to you during the test period.

Choose a date

Who is behind it

Digital Butlers GmbH: experience in Amazon Advertising

Digital Butlers GmbH is an experienced partner in the field of Amazon Advertising and offers customized solutions for companies. With innovative approaches and advanced technology, we ensure that you achieve the best possible results and are always one step ahead of the market.

In numbers

Experience you can rely on

+80 Mio.Advertising spend managed
+800Customer profiles managed
+10 Y.Amazon experience
+12 Y.Programming experience

In use

Numerous butlers are already in use

Wherever successful Amazon campaigns are running, a Butler is in action. Our PPC butlers help leading companies achieve their advertising goals and maximize their efficiency.

Customers

These companies work with their butler

  • Hidden Games logo
  • Fackelmann logo
  • True Nature logo
  • Höfer Chemie logo
  • Reishunger logo
  • TerraUno logo
  • amaline logo
  • Salesboat logo
  • Corimori logo
  • melu kids logo
  • snowcommerce logo
  • Foliesen logo
  • Upgrade4cars logo
  • purgrün logo
  • LEDLuchs logo
  • Fairmo logo
  • benidoo logo
  • and many more

Known from

  • Sellerbarcamp logo
  • Exit2Go logo
  • Adsmasters logo
  • Multichannelday logo

Podcast

Known from the Exit2Go Podcast – Episode: #113

We give insights into our current PPC campaigns and share our views on single keyword campaigns – a hotly debated topic. To end the episode, we have some particularly exciting news: we’re about to launch a new brand. Find out more about our next steps. Treat yourselves!

Exit2Go #113 - Recap Februar: Produktsperre, PPC-Update und Gründung einer neuen MarkePlay video

Playing the video transfers data to YouTube.

Customer voices

What our customers say

The PPC Butler is a game changer! It offers incredible flexibility, especially with individual rule sets and schedules. The support team is excellent and the regular updates are always based on the wishes of the community.

Amazon Agency

We are a mid-sized Amazon advertising agency and have been working with the PPC-Butler tool and team for several months now. It’s exactly the solution we’ve always been looking for. We had two points that were really important to us, and we were assured that our request was noted and understood. It didn’t take two weeks (we were still in the testing phase) and the feature was integrated into the system. We are very excited to see what the future holds.

W., Amazon Agency

I’ve looked into all sorts of tools, but what troubled me was that almost all of them relied on AI. I had my own set of rules in mind for managing my Amazon PPC. I simply needed a robot that executes everything exactly as I specify. Please keep going! Five stars from me to you!

Pascal Matysiak, CEO, Corimori GmbH

The PPC-Butler team is amazing; rarely has a company taken so much time for our concerns. We’re in the Managed Service, and the results speak for themselves. During peak times, an empty DPD van wasn’t enough to load all the shipments. Please continue to stay as authentic as you are! We wish you the greatest possible success.

Nathalie Frassek, Executive Assistant, ProData GmbH

We were locked into a contract with another tool provider for 3 months. By the end of August 2023, we experienced a monthly loss of 4.500 euros. October 2023 with a forecast of -2.500 euros according to Sellerboard. Mid-October, after numerous discussions, we were finally released from the contract. All campaigns were then manually reviewed by the PPC-Butler team. Inappropriate keywords were filtered out, and then control was managed through a tailored rule set by the tool. At the end of December 2023, we ended up with a profit of over 44K and ran out of Stock. You are the absolute best, thank you so, so much for that!

A., Founder, no information given

Customer ratings

Customer ratings on Trustpilot

The PPC Butler is not a black box. The PPC Butler is not a black box, you can easily map your workflow and then let everything run on autopilot. For us, it’s the best tool we’ve tested so far.

Manfred, Trustpilot, Date of experience: July 04, 2024

Super support + excellent tool. We can recommend the tool with a very clear conscience. We have been using the Butler for more than 4 months now and it does exactly what we want it to do. You should allow for a training period. The support is second to none! Anyone who has ever been in contact with the Butlers will know what I mean, it’s just great!

XXL TRADE, Trustpilot, Date of experience: June 11, 2024

5 stars for PPC-Butler. I rarely give a review, but for PPC Butler I’m happy to! Pascal and Uwe do an incredibly good job! They have an open ear for every question and help directly.

Dustin, Trustpilot, Date of experience: June 12, 2024

PPC tool that is not a black hole. I have been using PPC Butler to manage my ads on Amazon for several months now. Even though the menu navigation and the functions were a little cumbersome and not intuitive at first, the tool is convincing. If you use the rule sets provided as an aid, you can quickly and easily mirror your workflows in PPC Butler. Once everything was set up properly and tested. Since then, the Butler has been running on autopilot for me. It’s the first tool that is completely transparent and only does what you specify as rules. The price-performance ratio is right here and the service is also extremely fast, helpful and friendly. For me, it’s the best PPC tool on the market.

UJ, Trustpilot, Date of experience: April 30, 2024

All reviews on Trustpilot

ProvenExpert

Customer reviews on ProvenExpert

Customer feedback helps us understand what’s important to you and how we can better meet your needs.

Customer reviews & experiences about Digital Butlers GmbH (PPC-Butler). Show more info.

See for yourself.

Test the PPC Butler for 30 days completely free of charge and without risk.

Choose a date

Solutions

A butler for the way you work: Amazon Ads for agencies, freelancers, sellers & vendors

01

For customized agency workflows

Map your agency workflows once and carry them over to every new client account.

Learn more
  • Detailed mapping of your own workflows
  • Automate customer-specific requirements with ease
  • Keyword harvesting for self-protection, competitors and much more.
  • No black box, maximum control
  • No revenue share, can be canceled monthly with attractive conditions
  • Historical data (for longer use)
  • Simple transfer of workflows to new customer accounts
  • Existing campaign structure can be adopted and used
  • PDF reports with automatic e-mail dispatch to customers
02

Scalability for freelancers

Take on larger clients and win back time for new business and client care.

Learn more
  • Clone yourself and scale your business with ease
  • Win larger customers with extensive product portfolios through clever automation at product and target level (product variables)
  • No adspend participation – more money for you at the end of the month
  • Significantly reduce the time you spend on manual optimizations
  • Process large amounts of data effortlessly for more precise decisions
  • Offer your customers monthly reports
  • Gain more time for new customer acquisition and existing customer care
  • Participation in weekly calls included
03

Full control and efficiency for sellers & vendors

See what will happen before any bid changes – and stay in control of every rule.

Learn more
  • Automate your campaigns as you wish and save valuable time to drive your business forward
  • Use presets and templates for a quick start without extensive learning curves
  • Maximum security thanks to simulation – see what will happen before the bid is changed and avoid opaque optimizations that could jeopardize your campaign performance
  • Respond flexibly to changes in the Amazon algorithm
  • Control your bids based on your organic and sponsored rankings on Amazon
  • Take over your existing campaign structure and continue to use it
  • Benefit from historical data beyond 60 days (for longer use)
  • No annoying ad spend participation – more profit for you at the end of the month

Comparison

PPC-Butler compared: Amazon PPC tools and Amazon Ads MCP

PPC-Butler vs. other PPC tools

Full control instead of a black box: with the PPC-Butler, every adjustment is traceable and specified by you. The comparison shows point by point how it differs from other PPC tools.

See the comparison

Amazon Ads MCP vs. PPC-Butler MCP

Both connect an AI assistant with Amazon Ads. The Amazon Ads MCP Server is the official access to Amazon Ads functions. The PPC-Butler MCP is a controlled workspace for Amazon PPC – with templates, bid rules, test run, approval and history.

See the MCP comparison

FAQ

Frequently asked questions about PPC-Butler for Amazon Ads

01

Is there a test phase?

Test the PPC-Butler for 30 days completely free of charge and without risk on a marketplace of your choice. Use this time to familiarize yourself with the program and try out all the functions. Our support is also available to you during the test period.

02

What contract term should I expect?

With PPC-Butler you enjoy maximum flexibility. You can cancel our tool on a monthly basis without entering into any long-term commitments. We deliberately avoid long contract periods because we are convinced that our offer is only convincing if it offers you clear added value at all times. Our philosophy is simple and transparent: your opinion is of the utmost importance to us. We are constantly working to improve our service. Should you nevertheless decide to leave us, we regard this as valuable feedback that will enable us to further optimize our services and our range of services.

For those who still prefer an annual contract, we also offer the option of an annual contract. An annual contract comes with attractive conditions and is usually preferred by customers who have already been working with us for 6 months.

Try us out for 30 days without risk and experience how PPC Butler can take your campaigns to a new level – according to your needs, whether on a flexible monthly basis or with the benefits of an annual contract.

03

How often is data collected by Amazon and at what intervals are adjustments made?

Your data is fetched from Amazon at least once a day and additionally before each upcoming adjustment. This ensures that your adjustments are always based on the latest data and are perfectly aligned with your strategy. You can set the interval of the adjustments according to your needs – from hourly adjustments to annual adjustments, all options are available to you. This high level of flexibility and timeliness maximizes your efficiency and ensures that you always have the decisive advantage on Amazon.

04

Can the PPC Butler be seamlessly integrated into our campaign structures and strategies?

Our tool is designed to work with any campaign structure and map any strategy you need. No matter how complex your existing strategies are or what individual requirements you have, the PPC Butler adapts flexibly and offers you comprehensive integration into your existing processes.

Our Butler maximizes the efficiency of your campaigns by integrating perfectly into your existing workflows. This enables you to automate internal processes and execute complex strategies fully automatically.

With PPC Butler, you don’t have to make any compromises. Invest in a tool that optimizes your workflows, strengthens your marketing strategy and gives you a clear competitive advantage. Take advantage of the PPC Butler’s full range of functions and experience how the PPC Butler takes your campaign performance to a new level.

05

How is the data protected?

Your data is safe and well protected with us.

Protected backend architecture in private subnets:

Our backend is located in private subnets within an Amazon Virtual Private Cloud (VPC). This prevents direct access from outside and significantly reduces the attack surface. Only authorized resources can access these subnets.

Secure data storage in Amazon RDS:

Your data is stored in an Amazon RDS database, which is protected by automatic backups, encryption and security groups. This ensures that your data is protected against both unauthorized access and data loss.

With these robust security measures, we guarantee the protection of your data and ensure that you can concentrate fully on your campaigns. Rely on a tool that takes your security seriously and always remains at the cutting edge of technology.

06

What types of customer service and training are offered?

We offer you comprehensive customer service and training to ensure that you can exploit the full potential of our PPC tool. Our onboarding support ensures that you and your team have a smooth start and quickly become familiar with all the features. In addition, our technical support, detailed documentation and training videos are available directly in the tool.

Our onboarding support includes personal training and detailed introductions tailored to your individual needs. Our technical support team is always ready to help you quickly and competently with any questions or problems. Thanks to our well-structured documentation and easy-to-understand videos, you always have access to valuable resources to help you get the most out of our tool’s features and benefits.

With our outstanding customer service and comprehensive training offerings, we ensure that you can focus on what’s important – maximizing your campaign performance. Invest in a tool that not only supports you with powerful features, but also with first-class support and ongoing training. Experience how easy and efficient PPC management can be when you have the right support on your side.

07

How stable and reliable is the tool? Are there frequent failures or technical problems?

Our tool is extremely stable and reliable. Outages or technical problems are extremely rare. We work continuously to ensure the reliability of our platform and to resolve any problems quickly. So you can rest assured that your campaigns will run uninterrupted and efficiently.

08

How often is the tool updated? Are new functions and improvements introduced regularly?

We carry out regular updates based on the wishes and needs of our customers. These updates continuously bring new functions and improvements so that you always benefit from the latest developments and optimizations. Our commitment to continuous development ensures that you always work with a state-of-the-art and powerful tool.

With our tool, you are investing in a solution that not only impresses with precise performance tracking and high reliability, but is also constantly evolving to meet your requirements in the best possible way. Experience the benefits of a flexible, stable and innovative platform that takes your campaigns to a new level.

09

What is the perfect algorithm for controlling bids?

In short, for us there is no such thing as the “perfect algorithm”, because markets change from time to time. Back then, we didn’t even know social media and now almost everyone uses it. For us, relying on a ready-made algorithm is like driving a car without a steering wheel. You will arrive, the only question is where. Would you blindly hand someone 100 euros if they promised to come back in an hour with 200 euros without informing you of their approach? We want to have things in our own hands. That’s why we are not fans of one-click solutions. Nevertheless, one-click solutions also have their advantages. Campaigns can usually be controlled with just a few clicks and this can be a solution, especially for people who do not want to delve into the topic of advertising on Amazon.

The PPC Butler does not have a fixed algorithm, as this goes against our understanding of marketing.

For us, marketing is a question of strategy. Am I chasing the best-selling batch or do I want to be particularly profitable? Some companies want to be particularly profitable with their advertising, while others pursue the goal of maximum sales with break-even acos. Larger companies sometimes deliberately run unprofitable campaigns in order to secure as much market share as possible and increase their brand awareness.

We also believe that the product itself should have a place in the marketing strategy. Let’s take the example of a vase. Here you do not have to occupy the top positions with your advertising, as there is a greater “scroll depth” in such categories. This means that customers first browse through various offers and look at the different materials and designs of a vase before making their purchase decision. The shortlisted vases are first placed in the customer’s shopping cart, after which the purchase is made. Imagine, on the other hand, a bicycle lock, where the customer generally looks at the price and the ratings. The product selection usually takes place on the first page in the upper half. As you can see, the campaign setup and the control of the bids depends on the individual strategy on the one hand and on the product itself on the other.

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