Scale your freelance business effortlessly

Is manual Amazon PPC optimization robbing you of valuable hours?

With our tool, you can perfectly automate your manual optimizations and map them according to your specifications so that you can concentrate fully on your core business.

How do you grow when more customers mean more work?

Every new client means more work and less time for further growth? With our tool, you can scale your freelance business effortlessly without getting lost in the work.

Is the uncertain order situation complicating your planning?

Fluctuating order situation and unpredictable income make your planning difficult? Our tool helps you to organize your work more efficiently and have more time for acquiring new customers.

No idea what the software is actually doing?

Frustrated by tools that work opaquely? Our tool executes exactly what you specify and shows you every adjustment so that you retain full control over your campaigns.

You work, others earn too?

You do the work and others earn a share? Our tool does not involve any revenue sharing, so your success remains entirely with you – no hidden costs.

How do you stand out from the
competition?

With our tool, you can impress your customers with fast response times and customized solutions and clearly highlight your unique added value.

PPC-Butler: Your customized assistant that saves you valuable time as a freelancer

  • Map your proven optimizations with ease
  • Meet the unique requirements of every customer
  • Understand every decision of the tool
  • No revenue share, can be canceled monthly with attractive conditions
  • Analyze trends over months
  • Save time when setting up new customer accounts
  • Work the way you are used to
  • Weekly calls included
Book a free demo

5 steps to your first automation

1. note down routine tasks

2. select advertising format & match types

3. select campaigns & portfolios

4. define conditions

5. select action

What sets the PPC Butler apart


Individual workflows

Create an unlimited number of workflows. With customized workflows, you are much more effective in competitive niches than with a rigid mathematical algorithm. Unfortunately, mathematical algorithms often tend to lower bids too much, which can negatively impact the overall performance of your customers’ accounts. Maximize the efficiency of your customer campaigns and adapt your customers’ targets and campaigns to the dynamic requirements of the market.

Time & weekdays

Optimize your customers’ bids at any time manually, at the touch of a button or automatically according to times and days of the week. This flexibility allows you to adapt your customers’ advertising strategies precisely to the dynamics of the market and react flexibly to changes in real time. In this way, you can increase your efficiency and improve the results for your customers without any additional effort. This allows you to focus on other important tasks and still deliver excellent results.



Period-based bid control

Surely you know how tedious it is to analyze keywords over different performance periods, especially if you have to manage all the tasks on your own. Leave this time-consuming work to your personal butler in future! He knows the exact performance data of your campaigns and can easily compare them with each other and process them precisely according to your specifications. Simply create an automation via your butler and let them take over the time-consuming analysis, giving you more time to look after your customers and develop new strategies. This allows you to increase your productivity and at the same time make your customers’ campaigns even more successful without the need for additional resources.

Ranking-based control

Use our unique keyword control by targeting your customers’ keywords based on their organic and sponsored positions on Amazon. Maximize your customers’ visibility and reach by targeting the best positions. If your customers’ keywords are already in the top positions organically, you can reduce the bids and thus maximize your profit. This not only offers your customers a cost-efficient solution, but also a sustainable increase in the profitability of their campaigns.



Access to all advertising KPIs

Your PPC Butler takes all advertising KPIs from Seller Central into account and enables you to carry out precise bid management in line with your customers’ marketing plan. Does your advertising strategy go through different phases such as launch, growth phase, profit optimization and sales? Simply create a separate workflow for each of these phases and let your butler do this work for you in future. This way, you can ensure that your customers’ campaigns run optimally in each phase without having to put in any extra effort.

Control elements:

  • Performance periods: term, last 30 days, current month, individual periods
  • Operators: Multiplication, division, addition, subtraction, unequal, equal, <, <=, >, >=, AND operations, OR operations, CHANGE (changes since the last bid change), and much more.

Optimal use of campaign budgets

Control your customers’ Amazon campaign budgets by time of day. Give your customers’ campaigns more budget at peak times and reduce it in less successful phases. This feature allows you to maximize your customers’ campaign performance by targeting their resources where they will have the greatest impact. By dynamically adjusting the budget based on campaign performance, you increase the efficiency of the campaigns and ensure optimal budget distribution in the account.



Flexibility without limits thanks to
Butler variables

By using product variables, you can control your bids very easily and conveniently. The whole thing is like a placeholder that you can place in your workflow as often as you like. Other providers work with fixed values here, which means that you have to adjust the values manually in every workflow. This results in a high workload, which is not necessary and is also prone to errors. Your Butler works with placeholders, so you can simply write your workflow down once and say, for example, bid + placeholder 1

In the control center of your placeholders, you can now simply change the value of placeholder 1 per asin and the new value is automatically set everywhere where you have inserted this placeholder. Precise bids and quick adjustments thanks to butler variables.

The missing change KPI of Seller Central

Our developed change KPI solves the problem of manual bid optimization by transparently showing you the changes before and after bid adjustments. No more guesswork or cumbersome clicking back and forth. With our Change KPI you can see exactly how many clicks or orders have been added since the last bid change by your butler.

Application example:
past days >= 3 AND click change = 0 -> Increase my bid by 5 cents.

Control your bids so that you achieve the exact number of impressions or clicks you want. This comprehensive control across all keywords is impossible for a human, but not for your Butler.



Detailed reporting

Your virtual butler creates clear reports that you can download as an Excel file or display directly in the dashboard. You can see exactly which workflow was used for which campaign and for which keyword before the bid is placed on Amazon. This helps you avoid costly mistakes and surprises.

Can you currently answer which keywords had a conversion rate of 30% in the last 7 days? Simply write a workflow to evaluate your campaigns and receive a detailed report in seconds.

Grouping campaigns for an efficient workflow

This function is ideal if you manage many campaigns. Grouping your Amazon advertising campaigns makes administration easier and saves time-consuming documentation and control processes.

By grouping campaigns and assigning them to a workflow, your personal butler always has an overview of all your customers’ campaigns. For example, simply move campaigns back and forth between the different workflows.

Example:

  • Workflow launch phase: Campaign ABC
  • Workflow growth phase: DEF campaign

After the launch, you move campaign ABC from the launch phase to the growth phase. Your campaign is then immediately managed according to the new workflow.



Search term transfer to all advertising formats

Your PPC Butler can transfer search terms fully automatically to all of your customers’ existing advertising formats based on the KPIs you have defined, for example from Sponsored Products (SP) to Sponsored Brands (SB) or from Sponsored Display Ads (SDA) to Sponsored Products (SP). There are no limits to your strategy, no matter which campaign structure you have developed for your customers.

As search terms in Seller Central can only be viewed retrospectively for 65 days, it often remains unclear how many clicks and orders a search term has actually generated. Your Butler adds up all data records for you from the time of registration so that you also have a long-term view. This allows you to take targeted action on events that occurred more than 65 days ago and control your customers’ campaigns even more precisely. This comprehensive database enables you to make well-founded decisions that will sustainably improve the performance of your customers’ campaigns.

The rollback solution just in case

If you ever run into a problem, you can retroactively reset your customers’ bids to the original value at the touch of a button. We securely store all bid changes so that you always have a double bottom. Do you remember what the bids for your customers’ individual keywords were two weeks ago? Your PPC butler knows down to the last cent and helps you maintain control of your campaigns at all times.



All customer KPIs at a glance

With our Excel export function, you can create a comprehensive overview of all relevant KPIs across all your customers at the touch of a button. This makes internal invoicing and control much easier, as you have all the necessary data immediately and clearly to hand.

Get a clear overview of your customers’ performance – all on a single spreadsheet.

Store additional information on each customer and maintain an overview even with many customers.

Experience the benefits of seamless and efficient data management and increase the effectiveness of your internal processes.

PDF reporting by e-mail

Create professional PDF reports for your customers in your own corporate identity and keep them up to date at all times. As a freelancer, you can strengthen the trust and satisfaction of your customers with a reliable presentation of the data. PDF reports offer numerous advantages: they ensure a uniform appearance that strengthens your brand, enable simple distribution and archiving, and present complex data in a clear and comprehensible way. They also promote transparent communication and save you valuable time and effort as a freelancer. Maximize the impact of your reports and leave a lasting impression on your customers.

PPC-Butler Amazon Advertising Report 1
PPC-Butler Amazon Advertising Report 2
PPC-Butler Amazon Advertising Report 3
Book a free demo

Testimonials

The PPC Butler is a game changer! It offers incredible flexibility, especially with individual rule sets and schedules. The support team is excellent and the regular updates are always based on the wishes of the community.

Logo der Amazon Full Service Agentur amaline

Amazon Agency

We are a mid-sized Amazon advertising agency and have been working with the PPC-Butler tool and team for several months now. It’s exactly the solution we’ve always been looking for. We had two points that were really important to us, and we were assured that our request was noted and understood. It didn’t take two weeks (we were still in the testing phase) and the feature was integrated into the system. We are very excited to see what the future holds.

W.

Amazon Agency

I’ve looked into all sorts of tools, but what troubled me was that almost all of them relied on AI. I had my own set of rules in mind for managing my Amazon PPC. I simply needed a robot that executes everything exactly as I specify. Please keep going! Five stars from me to you!

Pascal Matysiak

CEO, Corimori GmbH

The PPC-Butler team is amazing; rarely has a company taken so much time for our concerns. We’re in the Managed Service, and the results speak for themselves. During peak times, an empty DPD van wasn’t enough to load all the shipments. Please continue to stay as authentic as you are! We wish you the greatest possible success.

Nathalie Frassek

Executive Assistant, ProData GmbH

We were locked into a contract with another tool provider for 3 months. By the end of August 2023, we experienced a monthly loss of 4.500 euros. October 2023 with a forecast of -2.500 euros according to Sellerboard. Mid-October, after numerous discussions, we were finally released from the contract. All campaigns were then manually reviewed by the PPC-Butler team. Inappropriate keywords were filtered out, and then control was managed through a tailored rule set by the tool. At the end of December 2023, we ended up with a profit of over 44K and ran out of Stock. You are the absolute best, thank you so, so much for that!

A.

Founder, no information given

PPC-Butler vs. other tools

The PPC Butler clearly stands out from other PPC tools by offering absolute transparency and complete control. In contrast to the often opaque “black box” solutions on the market, where you never know exactly what is happening in the background, the PPC Butler enables complete traceability of every action. The PPC Butler is not just a tool, it is a fully-fledged team member.
This makes it the best choice for anyone who wants to retain real control over their PPC.

PPC-Butler
Other PPC tools

Transparency

Transparency: Completely transparent, every adjustment is traceable and is specified by the user.

Transparency: Often non-transparent (“black box”), difficult to understand what is happening in the background.

Control

Control: User has complete control over all customizations.

Control: Limited control, often dependent on predefined algorithms.

Customizability

Customizability: Individual adaptations possible, flexible to user requirements. Custom solutions are also offered.

Customizability: Usually limited to fixed algorithms and tool specifications.

Individual strategies

Individual strategies: Almost any strategy can be mapped, Single Keyword Campaign,
In-Season, Out-Season and much more.

Individual strategies: Use fixed algorithms that often do not address the individual needs of the product and user.

Ranking-based control

Ranking-based control: The position of the product (organic/sponsored) can be used for control.

Ranking-based control: Usually no further data points available outside the Advertising API.

Controllable levels

Controllable levels: Each target can be controlled individually, campaign budgets, search terms, advertised products in ad groups.

Partly only sponsored products, only the entire campaign performance is considered.

Controllable advertising formats

Controllable advertising formats: All advertising formats

Controllable advertising formats: Partly only sponsored products

Interval

Interval: Hourly, daily, weekly, fixed date, every year on and more.

Interval: Mostly technologically restricted, sometimes via the Amazon data stream, but then no control of sponsored brands and display ads possible.

Data basis

Database: User data is recorded as soon as they log in and is available for
control.

Data basis: Usually only the last 90 days.

Campaign structure

Campaign structure: Works with any campaign structure without restrictions.

Campaign structure: Fixed specifications, in some cases new campaigns are created on the tool side.

Technology/logic

Technology/logic: AND, OR, IF-THEN-ELSE, mathematical operations.

Technology/logic:Mostly fixed values as AND links and few data points.

Optimizations

Optimizations: Specific per product, specific per target.

Optimizations: No specific control at asin level, mostly only optimizations at campaign level.

Search term transfer

Search term transfer: From any advertising format to any advertising format (SP -> SB; SB -> SP). Harvest or set to negative only or search term also contains “brand”,
then move to SP self-protection.

Search term transfer: Not very flexible, not across advertising formats.

Book a free demo

FAQ

Test the PPC-Butler for 30 days completely free of charge and without risk on a marketplace of your choice. Use this time to familiarize yourself with the program and try out all the functions. Our support is also available to you during the test period.

Our tool is easily accessible for freelancers, even if you have no prior technical knowledge. Initially, you should take some time to familiarize yourself with the various functions and options. A well-thought-out workflow that is precisely tailored to your needs forms the basis for this. Once you have worked this out, managing your campaigns will not only be efficient, but also easy and enjoyable. The Butler helps you to concentrate more on strategic decisions and customer care.

In short, after a short period of familiarization, you can make full use of PPC Butler and make your campaigns more effective and successful. Invest in your future and experience how easy it is to achieve great results.

Our tool is designed to work with any campaign structure and map any strategy you need. No matter how complex your existing strategies are or what individual requirements you have, the PPC Butler adapts flexibly and offers you comprehensive integration into your existing processes.

Our Butler maximizes the efficiency of your campaigns by integrating perfectly into your existing workflows. This enables you to automate internal processes and execute complex strategies fully automatically.

With PPC Butler, you don’t have to make any compromises. Invest in a tool that optimizes your workflows, strengthens your marketing strategy and gives you a clear competitive advantage. Take advantage of the PPC Butler’s full range of functions and experience how the PPC Butler takes your campaign performance to a new level.

We offer you comprehensive customer service and training to ensure that you can exploit the full potential of our PPC tool. Our onboarding support ensures that you have a smooth start and quickly become familiar with all functions. In addition, our technical support, detailed documentation and training videos are available to you directly in the tool.

Our onboarding support includes personal training and detailed introductions tailored to your individual needs. Our technical support team is always ready to help you quickly and competently with any questions or problems. Thanks to our well-structured documentation and easy-to-understand videos, you always have access to valuable resources to help you get the most out of our tool’s features and benefits.

With our outstanding customer service and comprehensive training offerings, we ensure that you can focus on what’s important – maximizing your campaign performance. Invest in a tool that not only supports you with powerful features, but also with first-class support and ongoing training. Experience how easy and efficient PPC management can be when you have the right support on your side.

Your data is safe and well protected with us.

Protected backend architecture in private subnets:

Our backend is located in private subnets within an Amazon Virtual Private Cloud (VPC). This prevents direct access from outside and significantly reduces the attack surface. Only authorized resources can access these subnets.

Secure data storage in Amazon RDS:

Your data is stored in an Amazon RDS database, which is protected by automatic backups, encryption and security groups. This ensures that your data is protected against both unauthorized access and data loss.

With these robust security measures, we guarantee the protection of your data and ensure that you can concentrate fully on your campaigns. Rely on a tool that takes your security seriously and always remains at the cutting edge of technology.

With our tool, you as a freelancer can save a considerable amount of time that you would otherwise invest in manual tasks. Instead of spending hours optimizing and managing your campaigns, PPC Butler automates these processes for you.

This means that you spend less time on routine tasks and more time on the essentials: acquiring new customers, maintaining existing relationships and developing creative strategies. This not only maximizes your efficiency, but also increases your sales without having to invest additional working hours. PPC Butler helps you to make the best use of your time and take your productivity as a freelancer to a new level.

Our tool is extremely stable and reliable. Failures or technical problems are extremely rare. We are constantly working to ensure the reliability of our tool and to resolve any problems quickly. So you can rest assured that your campaigns will run uninterruptedly and efficiently.

We carry out regular updates based on the wishes and needs of our customers. These updates continuously bring new functions and improvements so that you always benefit from the latest developments. Our commitment to continuous development ensures that you always work with a state-of-the-art and powerful tool.

With our tool, you are investing in a solution that not only impresses with precise performance tracking and high reliability, but is also constantly evolving to meet your requirements in the best possible way. Experience the benefits of a flexible, stable and innovative tool that takes your campaigns to a new level.

With PPC-Butler you enjoy maximum flexibility. You can cancel our tool on a monthly basis without entering into any long-term commitments. We deliberately avoid long contract periods because we are convinced that our offer is only convincing if it offers you clear added value at all times. Our philosophy is simple and transparent: your opinion is of the utmost importance to us. We are constantly working to improve our service. Should you nevertheless decide to leave us, we regard this as valuable feedback that will enable us to further optimize our services and our range of services.

For those who still prefer an annual contract, we also offer the option of an annual contract. An annual contract comes with attractive conditions and is usually preferred by customers who have already been working with us for 6 months.

Try us out for 30 days without risk and experience how PPC Butler can take your campaigns to a new level – according to your needs, whether on a flexible monthly basis or with the benefits of an annual contract.

Depending on your needs, we offer you customized options to make the tool visible or almost invisible to your customers.

In a personal meeting, we can clarify the details and find the best solution for your specific requirements. Our aim is to provide you with the flexibility and control you need to ensure a smooth and professional customer relationship. We ensure that the technology works efficiently and discreetly in the background.

Customer ratings

Star ratings

Manfred

The PPC Butler is not a black box

The PPC Butler is not a black box, you can easily map your workflow and then let everything run on autopilot. For us, it’s the best tool we’ve tested so far.

Date of experience: July 04, 2024

Star ratings

XXL TRADE

Super support + excellent tool

We can recommend the tool with a very clear conscience. We have been using the Butler for more than 4 months now and it does exactly what we want it to do. You should allow for a training period. The support is second to none! Anyone who has ever been in contact with the Butlers will know what I mean, it’s just great!

Date of experience: June 11, 2024

Star ratings

Dustin

5 stars for PPC-Butler

I rarely give a review, but for PPC Butler I’m happy to! Pascal and Uwe do an incredibly good job! They have an open ear for every question and help directly.

Date of experience: June 12, 2024

Star ratings

UJ

PPC tool that is not a black hole

I have been using PPC Butler to manage my ads on Amazon for several months now. Even though the menu navigation and the functions were a little cumbersome and not intuitive at first, the tool is convincing. If you use the rule sets provided as an aid, you can quickly and easily mirror your workflows in PPC Butler. Once everything was set up properly and tested. Since then, the Butler has been running on autopilot for me. It’s the first tool that is completely transparent and only does what you specify as rules. The price-performance ratio is right here and the service is also extremely fast, helpful and friendly. For me, it’s the best PPC tool on the market.

Date of experience: April 30, 2024

Customer reviews & experiences about Digital Butlers GmbH (PPC-Butler). Show more info.

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Control Amazon Ads simply and effectively

Our Knowledge

Digital Butlers GmbH is an experienced partner in the field of Amazon Advertising and offers customized solutions for companies. With innovative approaches and advanced technology, we ensure that you achieve the best possible results and are always one step ahead of the market.

more details

+50 Mio.

Advertising spend managed

+600

Customer profiles managed

+9 Y.

Amazon experience

+12 Y.

Programming experience


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