Various communication channels are available to our customers. To name a few: Email, Whatsapp, Google chats, LinkedIn and Signal. Video calls are also available via Google Meets, Zoom and Microsoft Teams.

You can cancel PPC-Butler on a monthly basis. We don’t believe in contract periods. Our philosophy is very simple – if a customer cancels, our offer was not good enough.

In short, for us there is no such thing as the “perfect algorithm”, because markets change from time to time. Back then, we didn’t even know social media and now almost everyone uses it. For us, relying on a ready-made algorithm is like driving a car without a steering wheel. You will arrive, the only question is where. Would you blindly hand someone 100 euros if they promised to come back in an hour with 200 euros without informing you of their approach? We want to have things in our own hands. That’s why we are not fans of one-click solutions. Nevertheless, one-click solutions also have their advantages. Campaigns can usually be controlled with just a few clicks and this can be a solution, especially for people who do not want to delve into the topic of advertising on Amazon.

The PPC Butler does not have a fixed algorithm, as this goes against our understanding of marketing.

For us, marketing is a question of strategy. Am I chasing the best-selling batch or do I want to be particularly profitable? Some companies want to be particularly profitable with their advertising, while others pursue the goal of maximum sales with break-even acos. Larger companies sometimes deliberately run unprofitable campaigns in order to secure as much market share as possible and increase their brand awareness.

We also believe that the product itself should have a place in the marketing strategy. Let’s take the example of a vase. Here you do not have to occupy the top positions with your advertising, as there is a greater “scroll depth” in such categories. This means that customers first browse through various offers and look at the different materials and designs of a vase before making their purchase decision. The shortlisted vases are first placed in the customer’s shopping cart, after which the purchase is made. Imagine, on the other hand, a bicycle lock, where the customer generally looks at the price and the ratings. The product selection usually takes place on the first page in the upper half. As you can see, the campaign setup and the control of the bids depends on the individual strategy on the one hand and on the product itself on the other.

Unfortunately, we cannot tell you whether machine learning algorithms are the future. However, we are seeing more and more companies turning their backs on this approach, as it is usually associated with very high costs. It remains uncertain when this approach will pay off and when profitability will be achieved. In machine learning (data-driven control), the aim is usually to calculate the probability of purchase. In our opinion, the problem here lies in the detail. Assumptions are made and a status quo is considered. As we understand it, however, there is no status quo on the Amazon marketplace, as the search results pages are constantly changing. For the second time, you are visible in the search results together with competitor B, C and D. Another time, however, with B, F and G. Testing all these combinations requires a lot of capital, as a valid database must also be created in order to be able to make data-based decisions.

As mentioned at the beginning, we are not fans of ready-made algorithms, as we like to know what is going on in our marketing. No matter what great-sounding buzzwords are used, please always bear in mind that there is an algorithm behind it that comes from someone else’s head.

As we receive a lot of questions on this topic, we would like to answer some of our customers’ questions here.

“How quickly do algorithms react to innovations, such as the future display of offsite ads on Pinterest?”

We assume that every company with a ready-made algorithm will make every effort to take these circumstances into account in the program flow as quickly as possible and react accordingly.

“Does a learning algorithm also use the data I have purchased and the insights gained from it for the next user? This would have given me a direct advantage, but I had to pay for this data.”

As we unfortunately have no information on this, we cannot answer this question with either yes or no and therefore hope for your understanding. However, we would also like to take this opportunity to point out that everything has its pros and cons. You have to decide for yourself which path is right for you.

…why should I choose an agency that uses PPC Butler? Then I can use the PPC butler myself and pay a lower price.

Please note that the PPC Butler is a professional software solution in the B2B sector. There is no system-side button that promises an Acos of X%. Every user and every agency will achieve a different result. Our recommendation is therefore to use an agency if you do not have sufficient knowledge of advertising yourself. The PPC Butler is rather a tool for professional users to surpass their previous performance. Therefore, please see this as a seal of quality for your agency, as it allows you to continuously optimize your campaigns. The PPC Butler can be used to map processes that would be cost-prohibitive if they were optimized manually. Most of our partners are also happy to show you the software so that you as a customer can gain a better understanding of how the software is used. It is best to find out during the initial consultation whether the agency of your choice uses PPC Butler. We are also happy to answer any questions you may have about PPC Butler.